Discover Great Southern

Client

Brief

Untitled® was asked to create a branded position, art direction and printed collateral for the Western Australian region’s first consumer brand; Discover Great Southern.

Services

We created a brand that captures the unapologetic confidence and quality at the heart of the region, communicating this idea at every touchpoint.

This brand saw its inaugural launch in Singapore at a bespoke wine tasting event headlined by celebrity chef, Matt Stone.

“Untitled® was asked to create a branded position for the region’s first consumer brand; Discover Great Southern. The modern, approachable and authentic brand identity was curated across our website execution, which saw an international launch in 2022. The fresh narrative highlights the excitement of the region, enticing exploration by potential visitors.”

– Sheridah, Great Southern

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